{"title":"Ceremonial Matcha","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eOur ceremonial matcha is made from first-harvest spring leaves, stone-milled into a fine, bright green powder that’s smooth and sweet enough to drink with water alone. Every matcha is chosen by our founder Sakura, who grew up in Japan with a tea ceremony sensei for a mother. Not sure where to start? Tsubaki is our everyday ceremonial, Haru is certified organic, and Eiko is our Ceremonial Reserve.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"organic-premium-ceremonial-grade-matcha","title":"Haru — Organic Ceremonial Matcha, 50g","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHaru is our certified organic ceremonial matcha.\u003c\/strong\u003e Haru means \"spring\" in Japanese, and it's made from first-harvest spring leaves grown organically, then stone-milled in Uji using traditional techniques. The result is a bright, vivid green matcha with fresh umami, gentle sweetness and a smooth finish, lovely whisked straight or in a latte.\u003c\/p\u003e\n\u003ch2\u003eAt a glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Organic ceremonial, first harvest (ichibancha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertification:\u003c\/strong\u003e JAS \/ JONA certified organic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Fresh, vibrant umami, gentle sweetness, smooth finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday usucha, matcha lattes and iced matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50g resealable pouch, about 25 servings at 2g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% organic Japanese green tea (matcha). Nothing added.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eHow to prepare\u003c\/h2\u003e\n\u003ch3\u003eTraditional (usucha)\u003c\/h3\u003e\n\u003cp\u003eSift 2g (1 level teaspoon, or 2 bamboo scoops) into a bowl. Add 70ml of water at 75–80°C, never boiling. Whisk briskly in an M or W motion for 15–20 seconds until a fine froth forms.\u003c\/p\u003e\n\u003ch3\u003eMatcha latte\u003c\/h3\u003e\n\u003cp\u003eWhisk 2g with 30–40ml of hot water until smooth, then top with 150–200ml of steamed or cold milk. Sweeten to taste.\u003c\/p\u003e\n\u003ch3\u003eOn the go\u003c\/h3\u003e\n\u003cp\u003eFill a \u003ca href=\"\/products\/mini-matcha-shaker\"\u003eMini Matcha Shaker\u003c\/a\u003e to the line with cold or lukewarm water first, then add 2g of matcha. Seal and shake for 20 seconds, then pour over cold milk or ice. Avoid hot water, as it can cause the shaker to leak.\u003c\/p\u003e\n\u003ch2\u003eStorage\u003c\/h2\u003e\n\u003cp\u003eMatcha is sensitive to light, heat, air and moisture. Reseal tightly after each use, keep it in a cool, dark cupboard, and enjoy within 6–8 weeks of opening for the best colour and flavour.\u003c\/p\u003e\n\u003ch2\u003eQuestions\u003c\/h2\u003e\n\u003ch3\u003eIs Haru certified organic?\u003c\/h3\u003e\n\u003cp\u003eYes. Haru is certified organic under Japan's JAS standard, with certification by JONA. No synthetic pesticides or fertilisers are used in growing the leaves.\u003c\/p\u003e\n\u003ch3\u003eHow much caffeine is in a serving?\u003c\/h3\u003e\n\u003cp\u003eAbout 50–70mg per 2g serve, generally less than a typical brewed coffee. The L-theanine in matcha gives a calmer, steadier lift.\u003c\/p\u003e\n\u003ch3\u003eDo I need a bamboo whisk?\u003c\/h3\u003e\n\u003cp\u003eA \u003ca href=\"\/collections\/matcha-accessories-teaware\"\u003ebamboo whisk (chasen)\u003c\/a\u003e gives the finest, creamiest froth. For work, travel or the gym, our \u003ca href=\"\/products\/mini-matcha-shaker\"\u003eMini Matcha Shaker\u003c\/a\u003e mixes a smooth matcha in 20 seconds.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wabi Matcha Ltd","offers":[{"title":"Default Title","offer_id":43244629590187,"sku":"WABI-HAR50G","price":49.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2222\/1185\/files\/Wabi_Haru_Ceremonial_Matcha_50g_Pouch_Front.png?v=1783239581"},{"product_id":"tsubaki-ceremonial-matcha","title":"Tsubaki — Ceremonial Matcha, Uji (50g)","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTsubaki is our everyday ceremonial matcha\u003c\/strong\u003e: first-harvest tea leaves from Uji, stone-milled into a fine, bright green powder. It whisks to a smooth, creamy froth with mellow umami and natural sweetness, and keeps its flavour well in lattes.\u003c\/p\u003e\n\n\u003ch2\u003eAt a glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial, first harvest (ichibancha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Smooth, mellow umami, natural sweetness, low bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Everyday usucha, matcha lattes and iced matcha\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50g pouch, about 25 servings at 2g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (matcha). Nothing added.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow to prepare\u003c\/h2\u003e\n\u003ch3\u003eTraditional (usucha)\u003c\/h3\u003e\n\u003cp\u003eSift 2g (1 level teaspoon, or 2 bamboo scoops) into a bowl. Add 70ml of water at 75–80°C, never boiling. Whisk briskly in an M or W motion for 15–20 seconds until a fine froth forms.\u003c\/p\u003e\n\u003ch3\u003eMatcha latte\u003c\/h3\u003e\n\u003cp\u003eWhisk 2g with 30–40ml of hot water until smooth, then top with 150–200ml of steamed or cold milk. Sweeten to taste.\u003c\/p\u003e\n\u003ch3\u003eOn the go\u003c\/h3\u003e\n\u003cp\u003eFill a \u003ca href=\"\/products\/mini-matcha-shaker\"\u003eMini Matcha Shaker\u003c\/a\u003e to the line with cold or lukewarm water first, then add 2g of matcha. Seal and shake for 20 seconds, then pour over cold milk or ice. Avoid hot water, as it can cause the shaker to leak.\u003c\/p\u003e\n\n\u003ch2\u003eStorage\u003c\/h2\u003e\n\u003cp\u003eMatcha is sensitive to light, heat, air and moisture. Reseal tightly after each use, keep it in a cool, dark cupboard, and enjoy within 6–8 weeks of opening for the best colour and flavour.\u003c\/p\u003e\n\n\u003ch2\u003eQuestions\u003c\/h2\u003e\n\u003ch3\u003eIs Tsubaki ceremonial grade?\u003c\/h3\u003e\n\u003cp\u003eYes. It's made from first-harvest leaves and is smooth enough to drink straight with water. For more depth and sweetness, try \u003ca href=\"\/products\/organic-premium-ceremonial-grade-matcha\"\u003eHaru\u003c\/a\u003e or our Ceremonial Reserve, \u003ca href=\"\/products\/eiko-ceremonial-reserve-uji-matcha-50g\"\u003eEiko\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow much caffeine is in a serving?\u003c\/h3\u003e\n\u003cp\u003eAbout 50–70mg per 2g serve, generally less than a typical brewed coffee. The L-theanine in matcha gives a calmer, steadier lift.\u003c\/p\u003e\n\u003ch3\u003eDo I need a bamboo whisk?\u003c\/h3\u003e\n\u003cp\u003eA \u003ca href=\"\/collections\/matcha-accessories-teaware\"\u003ebamboo whisk (chasen)\u003c\/a\u003e gives the finest, creamiest froth. For work, travel or the gym, our \u003ca href=\"\/products\/mini-matcha-shaker\"\u003eMini Matcha Shaker\u003c\/a\u003e mixes a smooth matcha in 20 seconds.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wabi Matcha Ltd","offers":[{"title":"Default Title","offer_id":45042502533291,"sku":"WABI-TSU50G","price":38.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2222\/1185\/files\/Wabi_Tsubaki_Ceremonial_Matcha_50g_Pouch_Front.png?v=1783239835"},{"product_id":"eiko-ceremonial-reserve-uji-matcha-50g","title":"Eiko — Ceremonial Reserve Matcha, Uji (50g)","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eEiko is our Ceremonial Reserve matcha\u003c\/strong\u003e, the finest in the Wabi range. It's named after Sakura's mother, Eiko, a tea ceremony sensei in Japan. Made from first-harvest spring leaves from Uji and slowly stone-milled to a silky powder, it whisks into a deep green, velvety bowl with rich umami, natural sweetness and a clean, lingering finish.\u003c\/p\u003e\n\n\u003ch2\u003eAt a glance\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrade:\u003c\/strong\u003e Ceremonial Reserve, first harvest (ichibancha)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaste:\u003c\/strong\u003e Rich umami, natural sweetness, smooth with no bitterness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Traditional usucha, drunk straight to enjoy its full depth\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50g pouch, about 25 servings at 2g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIngredients:\u003c\/strong\u003e 100% Japanese green tea (matcha). Nothing added.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eThe story behind Eiko\u003c\/h2\u003e\n\u003cp\u003eSakura grew up in Japan watching her mother prepare tea for her students. Every Wabi matcha is chosen with that standard in mind, and Eiko is the one we would serve in her tea room. It's a matcha for slowing down: a few quiet minutes, one bowl, fully present.\u003c\/p\u003e\n\n\u003ch2\u003eHow to prepare\u003c\/h2\u003e\n\u003ch3\u003eTraditional (usucha)\u003c\/h3\u003e\n\u003cp\u003eSift 2g (1 level teaspoon, or 2 bamboo scoops) into a bowl. Add 70ml of water at 75–80°C, never boiling. Whisk briskly in an M or W motion for 15–20 seconds until a fine, creamy froth forms. Drink straight away.\u003c\/p\u003e\n\u003ch3\u003eMatcha latte\u003c\/h3\u003e\n\u003cp\u003eEiko is made to be enjoyed with water, but it also makes an exceptional latte. Whisk 2g with 30–40ml of hot water until smooth, then top with 150–200ml of warm milk.\u003c\/p\u003e\n\n\u003ch2\u003eStorage\u003c\/h2\u003e\n\u003cp\u003eMatcha is sensitive to light, heat, air and moisture. Reseal tightly after each use, keep it in a cool, dark cupboard, and enjoy within 6–8 weeks of opening for the best colour and flavour.\u003c\/p\u003e\n\n\u003ch2\u003eQuestions\u003c\/h2\u003e\n\u003ch3\u003eWhat makes Eiko different from your other ceremonial matcha?\u003c\/h3\u003e\n\u003cp\u003eEiko comes from our most carefully selected first-harvest leaves, giving the deepest umami and sweetest finish in our range. For a smooth everyday ceremonial matcha at a lower price, try \u003ca href=\"\/products\/tsubaki-ceremonial-matcha\"\u003eTsubaki\u003c\/a\u003e. For certified organic, try \u003ca href=\"\/products\/organic-premium-ceremonial-grade-matcha\"\u003eHaru\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eHow much caffeine is in a serving?\u003c\/h3\u003e\n\u003cp\u003eAbout 50–70mg per 2g serve, generally less than a typical brewed coffee. The L-theanine in matcha gives a calmer, steadier lift.\u003c\/p\u003e\n\u003ch3\u003eDo I need a bamboo whisk?\u003c\/h3\u003e\n\u003cp\u003eFor a matcha of this quality, yes. A \u003ca href=\"\/collections\/matcha-accessories-teaware\"\u003ebamboo whisk (chasen)\u003c\/a\u003e creates the fine, creamy froth that brings out Eiko's sweetness and texture.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wabi Matcha Ltd","offers":[{"title":"Default Title","offer_id":45181698637995,"sku":"WABI-EIK50G","price":48.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2222\/1185\/files\/Wabi_Eiko_Ceremonial_Matcha_50g_Pouch_Front.png?v=1783239338"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2222\/1185\/collections\/Wabi_-_Tea_Ceremony_serving_matcha_-_16_x_9_Ratio.jpg?v=1792136371","url":"https:\/\/wabi.co.nz\/collections\/ceremonial-matcha.oembed","provider":"Wabi","version":"1.0","type":"link"}